Our Story

EntryPoint was formed around a common vision that was developed and articulated by Robert Peterson, who was then a consultant to a number of ILEC’s in southeast Idaho and western Wyoming.  Besides Peterson, the initial ownership group included the owners of two ILEC’s and three investors who believed in Peterson’s vision.


​From the beginning, the EntryPoint vision has been to separate network infrastructure from services and make it possible to increase the number of services running simultaneously to a premise by virtualizing the fiber or other media connecting a consumer.

EntryPoint Leadership

In 2012, EntryPoint began a 5-year collaboration with Kobus Van der Merwe and Sneha Kasera at the School of Computing at the University of Utah.  This work culminated in prototypes for FlowOps and a Department of Energy phase 1 and phase 2 grant on Edge Intelligence for Virtualization and Security in Open Networks.


In March of 2014 EntryPoint began growing its own development team to take the prototypes developed at the University of Utah and commercialize and operationalize the software systems.

In 2016 EntryPoint’s solutions were deployed in Ammon, Idaho.  To our knowledge, Ammon was the first software defined open access network in the world.  Even though it was still in its infancy, Ammon was named the Network of the Year by NATOA in 2016.  The following year, Next Century Cities and the Institute for Local Self Reliance released a 20-minute mini-documentary on the Ammon Network.  Soon after, Harvard University’s Berkman Klein Institute for Internet & Society published a research paper about the Ammon project which concluded that “Ammon’s platform allows an extraordinary level of competition, innovation, and experimentation by businesses, local government, and residential users alike.  And Ammon’s model provides very little, if any, financial risk to the city.  The use of virtualization technology to enable retail competition is rare in the United States, and Ammon’s use of virtualization is especially sophisticated.”


Ammon continued to incrementally build out its network and in October of 2019, Fast Company Magazine described the Ammon Network as “The Best Fiber Optic Network in America.”  In early 2020, the Open Technology Institute wrote in its Cost of Connectivity Report that "the Ammon network stands out in comparison to all other networks in America for its competitive pricing and speeds".


​Today, our software development team continues to drive automation and virtualization tools for the stakeholders of our projects. EntryPoint is working with cities, counties and cooperatives on more than a dozen active projects across the United States to implement what we first deployed in Ammon, Idaho. 

EntryPoint Leadership

Jeff Christensen – President / CEO

Mr. Christensen received his bachelor’s degree from the University of Utah and a M.S. from the Krannert School of Management at Purdue University.


From 1997 – 2010, Mr. Christensen was the Chief Operating Officer of FVTech, a healthcare data management company. Christensen was one of three partners who managed the company and drove revenue growth.  Under his leadership, Christensen managed the scaling of Operations which included growth in staff from 4 employees to more than 200 employees. Christensen’s responsibilities included Operations, I.T., Software Development, Customer Support, Human Resources, off-shore partnerships in China, and satellite offices in Los Angeles, California and Phoenix, Arizona.

From 2010 – 2012, Mr. Christensen was Vice President of Operations for Emdeon (A Blackstone Partners Company) and ran the Payment Automation Division of Emdeon in Salt Lake City, Utah and oversaw off-shore production in Noida, India.  Division revenues grew by more than 400% in the three years Christensen managed the group.


Currently, Mr. Christensen is the President of EntryPoint and oversees Research and Development, Operations Planning, Strategic Partnerships, Customer Support, and Strategy Development.

Brad Banyai – CFO

Mr. Banyai is the founder of multiple successful privately held companies.  In 1990, Banyai founded Brinton-Banyai Corporation (BBC), a consulting firm which specialized in advising school districts, cities, and counties on their employee benefit and compensation systems.  Mr. Banyai managed BBC until 1998.

In 1997, Mr. Banyai acquired FVTech, a fledgling data management company.  Mr. Banyai was the Chief Executive Officer of FVTech, and oversaw management, finance, and strategy development.  The company was sold in 2010 to Emdeon, a Nashville, TN healthcare technology company.  Mr. Banyai oversaw the negotiations and transition related to the sale of FVTech.

From 2010 – 2011, Mr. Banyai was Vice President of Revenue Cycle Product for Emdeon.​

Currently, Mr. Banyai is the Chief Financial Officer of EntryPoint and oversees Finance, Accounting, and Strategy Development.


Jeff Peterson – CTO

Mr. Peterson received his Bachelors degree in Information Technology from Brigham Young University.   He has spent more than 20 years working with technology and software, first as a programmer and architect and over the past 10 years honing his skills as a manager and executive.

Jeff is a serial entrepreneur and is always looking for ways to improve things and processes.   He enjoys attending conferences of all types to see and appreciate the innovation of others – and to figure out how to use that innovation to his advantage.  He previously held the position of CTO at Txtwire Technologies where he helped direct and build a software as a service system that delivered millions of text messages on behalf of thousands of global customers.


Currently, Mr. Peterson is the Chief Technology Officer of EntryPoint and oversees Technology, Innovation, Software Development, and assists with Strategy Development.

Bruce Patterson – Director Solution Services 


Mr. Patterson is the recognized thought leader behind the ‘Ammon Model’ which includes Automated Open Access and a Business Model that mitigates risk for cities and creates local network ownership of infrastructure that is treated as a true public utility.  For 15 years, Bruce was the Technology Director at the City of Ammon and was responsible for network planning, design, construction, and network operations. Bruce is widely recognized as the key influence at the city for the project’s success.  


Mr. Patterson believes that municipal fiber networks can and should be used for applications that go beyond “fast internet” and he is personally interested in emergency response and public safety applications.  Mr. Patterson led Ammon to a first-place challenge award from the National Institute of Justice in 2015 with an ‘emergency screencast application’.  The SDN infrastructure created by this challenge is still used today by the local public safety answering point to provide live video updates to local law enforcement when responding to events within Idaho Joint School District 93’s campuses.  Mr. Patterson has also served as a co-principal investigator for two National Science Foundation research projects focused on public safety communications: NSF #1258486 – Network Slicing for Emergency Communications and NSF #1647264 –Dynamic Public Safety Response through a Municipal Software Defined Infrastructure.

Bruce Patterson is the Director of EntryPoint Solution Services, overseeing all consulting projects, including network planning, feasibility analysis, network design, cost projections, construction oversight and network operations and management. 

Devin Cox – EVP Business Development


Mr. Cox received his bachelor's degree from the University of Utah.


Mr. Cox is the founder of multiple privately held companies.  Including, FVTech a business outsource processing company, where he managed Sales and Marketing efforts.  Mr. Cox has spent the past 25 years developing and selling international business outsourcing solutions to companies such as Travelers Insurance, JP Morgan Chase, AT&T, IBM and Anheuser Busch.

In 2010, Mr. Cox and his partners sold FVTech to Emdeon (A Blackstone Partners Company).


From 2010-2014, Mr. Cox was Vice President of Sales at Emdeon, managing a team of sales specialists in Emdeon’s Payment Automation Division.  During his tenure at Emdeon, Mr. Cox and his team grew division sales revenues from $2 Million per year to over $12 Million.


Currently, Mr. Cox oversees Business Development efforts at EntryPoint.


Robert Peterson – Chief Technology Strategist 

Mr. Peterson received his bachelor’s degree in Accounting from Idaho State University and his M.S. in Computer Science from the University of Idaho.  Mr. Peterson has been an Adjunct Faculty member at the University of Idaho and has extensive experience in networking, internet services, communications, and system administration.


Mr. Peterson worked at the Idaho National Laboratory (INL) as a systems analyst from 1987 – 1993.   One of the projects at the INL was modernizing the Health Information system for the Department of Energy (DOE).   His work on this project took advantage of the Internet Protocol.  In 1993 Mr. Peterson architected and engineered SRVNet, Inc., the first internet service provider in southeast Idaho. Since 1998, Mr. Peterson has been an independent consultant specializing in networking and security.


Mr. Peterson is the author of four patents in the area of Telecommunications Networking.  Mr. Peterson is also an advisor to the University of Idaho, and the City of Ammon on a National Science Foundation EAGER project related to Network Slicing for Emergency Communications.


Currently, Mr. Peterson is the Chief Technology Strategist for EntryPoint.