Our Story

EntryPoint was formed in late 2007 around a common vision that was developed and articulated by Robert Peterson, who was then a consultant to a number of ILEC’s in southeast Idaho and western Wyoming.  Besides Peterson, the group included the owners of two ILEC’s and three investors who believed in Peterson’s vision.

From the beginning, the EntryPoint Vision has been to separate network infrastructure from services and make it possible to increase the number of services to a premise through the use of network virtualization.  From 2008 - 2012 EntryPoint experimented and did research on ways to achieve this vision.

In 2012, we were introduced to Kobus Van der Merwe and Sneha Kasera at the School of Computing at the University of Utah.  In late 2012 EntryPoint started working with Van der Merwe and Kasera and several talented students toward our goal of creating real separation between the broadband infrastructure (or transport) and the services running over that infrastructure, providing an open and dynamic platform for service creation and access, and creating a security mechanism to authorize and authenticate users in this new open, cloud-like environment.


This work merged Open Access, SDN, NFV, Network Automation, and Network Virtualization and the result included two systems we refer to as FlowOps Network Management and FlowOps Secure Authentication.

In March of 2014 EntryPoint began growing its own development team to take the prototypes developed at the University of Utah and convert them to commercial grade integrated software systems.

In January of 2015 EntryPoint was awarded a Small Business Innovation Research (SBIR) Grant by the U.S. Department of Energy for its work on Edge Intelligence for Virtualization and Security in Open Networks.

The final missing piece necessary to bring cloud capabilities to the subscriber edge was a hardened Virtual Broadband Gateway for the subscriber premise.  Through our own research and development efforts we knew the specifications needed for this device but had not found a partner that would manufacture the device.  At the end of 2014 we met and began discussions with OEM and Engineering firms.  By February of 2015 we contracted with OEM Parters to begin manufacturing Virtual Broadband Gateways.


In September of 2015 EntryPoint received its first shipment of hardened Virtual Broadband Gateways and began integrating FlowOps and SecureOps as a complete system called the EntryPoint Dynamic Open Access Suite -- providing a dynamic cloud environment for edge network service delivery.

In 2016 EntryPoint’s solutions were deployed in Ammon and Malad Idaho.  More than 1,000 homes are now using the Virtual Broadband Gateway in Malad, Idaho and Phase 1 of the Ammon network went live.  The take-rates for Phase 1 of the Ammon deployment started at 67% and we expect those numbers to rise over time.


Ammon was named the 2016 Network of the Year by NATOA and Next Century Cities and the Institute for Local Self Reliance released a 20 minute mini-documentary on the Ammon Network.


EntryPoint was an active participant and presenter in SmartGig Media conferences in Los Angeles, Silicon Valley, Chicago, Columbus, Ohio, and Mountain Connect in Keystone, Colorado.


EntryPoint was also awarded a Phase II grant by the U.S. Department of Energy for its work on Edge Intelligence for Virtualization and Security in Open Networks.

EntryPoint Leadership

Jeff Christensen – President / CEO

Mr. Christensen received his bachelor’s degree from the University of Utah and a M.S. from the Krannert School of Management at Purdue University.


From 1997 – 2010, Mr. Christensen was the Chief Operating Officer of FVTech, a healthcare data management company. Christensen was one of three partners who managed the company and drove revenue growth.  Under his leadership, Christensen managed the scaling of Operations which included growth in staff from 4 employees to more than 200 employees. Christensen’s responsibilities included Operations, I.T., Software Development, Customer Support, Human Resources, off-shore partnerships in China, and satellite offices in Los Angeles, California and Phoenix, Arizona.

From 2010 – 2012, Mr. Christensen was Vice President of Operations for Emdeon (A Blackstone Partners Company) and ran the Payment Automation Division of Emdeon in Salt Lake City, Utah and oversaw off-shore production in Noida, India.  Division revenues grew by more than 400% in the three years Christensen managed the group.


Currently, Mr. Christensen is the President of EntryPoint and oversees Research and Development, Operations Planning, Strategic Partnerships, Customer Support, and Strategy Development.

Brad Banyai – CFO

Mr. Banyai is the founder of multiple successful privately held companies.  In 1990, Banyai founded Brinton-Banyai Corporation (BBC), a consulting firm which specialized in advising school districts, cities, and counties on their employee benefit and compensation systems.  Mr. Banyai managed BBC until 1998.

In 1997, Mr. Banyai acquired FVTech, a fledgling data management company.  Mr. Banyai was the Chief Executive Officer of FVTech, and oversaw management, finance, and strategy development.  The company was sold in 2010 to Emdeon, a Nashville, TN healthcare technology company.  Mr. Banyai oversaw the negotiations and transition related to the sale of FVTech.

From 2010 – 2011, Mr. Banyai was Vice President of Revenue Cycle Product for Emdeon.​

Currently, Mr. Banyai is the Chief Financial Officer of EntryPoint and oversees Finance, Accounting, and Strategy Development.


Jeff Peterson – CTO

Mr. Peterson received his Bachelors degree in Information Technology from Brigham Young University.   He has spent more than 20 years working with technology and software, first as a programmer and architect and over the past 10 years honing his skills as a manager and executive.

Jeff is a serial entrepreneur and is always looking for ways to improve things and processes.   He enjoys attending conferences of all types to see and appreciate the innovation of others – and to figure out how to use that innovation to his advantage.  He previously held the position of CTO at Txtwire Technologies where he helped direct and build a software as a service system that delivered millions of text messages on behalf of thousands of global customers.


Currently, Mr. Peterson is the Chief Technology Officer of EntryPoint and oversees Technology, Innovation, Software Development, and assists with Strategy Development.

Devin Cox – EVP Business Development


Mr. Cox received his bachelor's degree from the University of Utah.


Mr. Cox is the founder of multiple privately held companies.  Including, FVTech a business outsource processing company, where he managed Sales and Marketing efforts.  Mr. Cox has spent the past 25 years developing and selling international business outsourcing solutions to companies such as Travelers Insurance, JP Morgan Chase, AT&T, IBM and Anheuser Busch.

In 2010, Mr. Cox and his partners sold FVTech to Emdeon (A Blackstone Partners Company).


From 2010-2014, Mr. Cox was Vice President of Sales at Emdeon, managing a team of sales specialists in Emdeon’s Payment Automation Division.  During his tenure at Emdeon, Mr. Cox and his team grew division sales revenues from $2 Million per year to over $12 Million.


Currently, Mr. Cox oversees Business Development efforts at EntryPoint.


Robert Peterson – Chief Technology Strategist 

Mr. Peterson received his bachelor’s degree in Accounting from Idaho State University and his M.S. in Computer Science from the University of Idaho.  Mr. Peterson has been an Adjunct Faculty member at the University of Idaho and has extensive experience in networking, internet services, communications, and system administration.


Mr. Peterson worked at the Idaho National Laboratory (INL) as a systems analyst from 1987 – 1993.   One of the projects at the INL was modernizing the Health Information system for the Department of Energy (DOE).   His work on this project took advantage of the Internet Protocol.  In 1993 Mr. Peterson architected and engineered SRVNet, Inc., the first internet service provider in southeast Idaho. Since 1998, Mr. Peterson has been an independent consultant specializing in networking and security.


Mr. Peterson is the author of four patents in the area of Telecommunications Networking.  Mr. Peterson is also an advisor to the University of Idaho, and the City of Ammon on a National Science Foundation EAGER project related to Network Slicing for Emergency Communications.


Currently, Mr. Peterson is the Chief Technology Strategist for EntryPoint.

EntryPoint Networks

© 2019 EntryPoint, LLC

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